Free shipping in the US on orders $40 or more only on this deal

Only while supplies last until Tuesday, September 15 at midnight

This deal has a limit of 3 units per product

Full Shampoo 8oz

Retail price: $44
Deal price: $22
50%OFF
Backorders will ship in 28 days.
Stock reserved until this airs in the west. Holds lift at 11:30 AM ET. While supplies last.
Click here for an extended offer.
You may backorder now to ship within 28 days. Immediate stock is reserved until 11:30 AM ET while supplies last.
This item is SOLD OUT.
Only 3 units can be purchased per product
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  • What it is and does: This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
  • What makes it different: All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses. What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own Keratin, and that makes it really powerful. It’s pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage leading hair to only take the keratin it needs to be healed.
  • How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. 
  • For: Ideal for hair that is fine, flat, and/or thinning.
  • Size: 8oz
  • Made in the USA with globally sourced materials.
  • Vegan, color-safe, cruelty free and free of sulfates, parabens, phthalates, gluten, and synthetic colors and dyes.
  • Ingredients:
    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
Full Shampoo 8oz
Full Shampoo 8oz
Full Shampoo 8oz
Full Shampoo 8oz
Full Shampoo 8oz
Full Shampoo 8oz
Full Shampoo 8oz
  • What it is and does: This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
  • What makes it different: All Virtue® products contain Alpha Keratin 60ku®, a proprietary hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses. What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own Keratin, and that makes it really powerful. It’s pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage leading hair to only take the keratin it needs to be healed.
  • How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. 
  • For: Ideal for hair that is fine, flat, and/or thinning.
  • Size: 8oz
  • Made in the USA with globally sourced materials.
  • Vegan, color-safe, cruelty free and free of sulfates, parabens, phthalates, gluten, and synthetic colors and dyes.
  • Ingredients:
    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
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Backorders will ship in 28 days.
Return Policy

You may return all or a portion of your order within 10 days of receipt of your purchase, if the products are unopened. Opened products are not returnable.

You are responsible for paying the shipping cost to return products to us.

We will refund to your original method of payment the portion of the order you are returning, plus the portion of the sales tax associated with that return. Shipping fees are nonrefundable.

Requests for returns more than 10 days after receipt of your purchase will not be honored.