About Us
Virtue Labs manufactures and markets innovative, biotech-based solutions for the health of hair that provide visible, transformational results.
Its proprietary, patented hero ingredient, Alpha Keratin 60ku®, is identical to the protein in our hair – whole, unbroken, and fully functional.
It is the only fully functional keratin protein on the market today, and it is found in each of the company's Virtue® hair care products.
Virtue Labs is based in Raleigh, NC, with a laboratory and manufacturing facility in Winston-Salem, NC.

